Dialog Insight Product Recommandation

Dialog Insight had a gap in its ecommerce offering that made it hard to compete with ecommerce-focused email platforms like Klaviyo. To feature a product in an email, users had to build the product block by hand each time, or ask Dialog Insight’s services team to make a reusable template for them.

I led the work to close that gap in two steps. First, we let users drag and drop products from their product library straight into an email, so they no longer had to rebuild the same content for every campaign. Second, we went beyond insertion: users could hand off the choice of which products to show and let the system pick recommended products for each communication.

Before defining the solution, I did in-depth research on ecommerce email practices and the competitive landscape. That gave me a clear picture of how customers actually worked and where competitors set the bar.

Result: adding recommended products to a communication went from about an hour to under 2 minutes.